Thinking of Innovating May Require One More Crucial Question?
Whitney Johnson WLJ advisor at Brigham University writes that “Thinking of innovating? Here are 6 questions to ask before you start” https://lnkd.in/eVQKbks
However she missed one very crucial question or point: how can I create market appeal? In other words will I make money from this project and if it’s really good an innovation the question is how can I make money? Will it sell? What do I need to do to sell it so that people want or buy into it. You have to think about creating that psychology of need in people’s mind about an innovative thing less you create something and abandon too soon thinking that it’s a failure when it’s the marketing that’s a failure. And by the way Whitney Johnson the situation with #googleglass and iPhone are different in terms of their scope and what these products can do. Further google glass is not yet a failure. Google glass started in 2015 and iPhone 2001. It’s too soon. And there is an article today about google glass expanding. Just recently they announce the new google glass device. Well, the smart glasses still exist, and Google just gave them a facelift, better yet, an eye lift. On Monday, Google announced a new version of the AR spectacles called "Google Glass Enterprise Edition 2." The business-focused bifocals have a new design, new specs and a $999 price tag.
However she missed one very crucial question or point: how can I create market appeal? In other words will I make money from this project and if it’s really good an innovation the question is how can I make money? Will it sell? What do I need to do to sell it so that people want or buy into it. You have to think about creating that psychology of need in people’s mind about an innovative thing less you create something and abandon too soon thinking that it’s a failure when it’s the marketing that’s a failure. And by the way Whitney Johnson the situation with #googleglass and iPhone are different in terms of their scope and what these products can do. Further google glass is not yet a failure. Google glass started in 2015 and iPhone 2001. It’s too soon. And there is an article today about google glass expanding. Just recently they announce the new google glass device. Well, the smart glasses still exist, and Google just gave them a facelift, better yet, an eye lift. On Monday, Google announced a new version of the AR spectacles called "Google Glass Enterprise Edition 2." The business-focused bifocals have a new design, new specs and a $999 price tag.
Comments
Post a Comment